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master's thesis
Primjena digitalnog marketinga u poljoprivredi
2021. urn:nbn:hr:151:343549
Brnjić, Marko
Josip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
Department of Bioeconomics and Rural Development

Cite this document

Brnjić, M. (2021). Primjena digitalnog marketinga u poljoprivredi (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:151:343549

Brnjić, Marko. "Primjena digitalnog marketinga u poljoprivredi." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:151:343549

Brnjić, Marko. "Primjena digitalnog marketinga u poljoprivredi." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:151:343549

Brnjić, M. (2021). 'Primjena digitalnog marketinga u poljoprivredi', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:151:343549

Brnjić M. Primjena digitalnog marketinga u poljoprivredi [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek; 2021 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:151:343549

M. Brnjić, "Primjena digitalnog marketinga u poljoprivredi", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:151:343549

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Metadata
TitlePrimjena digitalnog marketinga u poljoprivredi
Title (english)Application of digital marketing in agriculture
AuthorMarko Brnjić
MentorRužica Lončarić (mentor)
Committee memberTihana Sudarić (predsjednik povjerenstva)
Committee memberSanja Jelić Milković (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
(Department of Bioeconomics and Rural Development)
Osijek
Defense date and country2021-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Agronomy
Economics
Abstract
Svjesni smo kako informacijska tehnologija sve više i više raste i razvija nove trendove i koristi se u svrhu promocije čime se proizvodi ili usluge približavaju potencijlanim kupcima. Kako je poljoprivreda sama po sebi specifična moramo prikazati i dokazati kako je važnost primjene digitalnog marketinga budućnost koju poljoprivredna gospodarstva moraju znati iskoristiti. Rezultati provrdenog istraživanja nam pokazuju kako se dobna struktura mijenja i sve više mladih ulazi u svijet poljoprivrede. Analizom istraživanja koje je relevantno utvrdio sam kako se od 112 ispitanih svega 11,6% žene, a 89,4 muškarci. Kada pogledamo rezultate istraživanja možemo zaključiti kako čak 67% ispitanih OPG-ova koristi neku vrstu digitalnog marketinga odnosno oglašavanja, a iz dobne strukture ispitanih možemo izdvojiti osobe iz skupine 39-48 godina kojih je najviše odnosno 47 od 112 ispitanih. Literatura koja je korištena prilikom izrade diplomskog rada odnosi se na primjenu digitalnog marketinga u cjelini koju sam kasnije primjenio na poljoprivredna gospodarstva, koristio sam podatke koje sam pronašao pomoću knjiga, interneta i vlastitih izvora pomoću kojih su definirani pojmovi u radu. Također, došao sam do saznanja kako poljoprivedna gospodarstva čak njih 29,5% objavljuje svoje proizvode ili usluge dva do tri puta tjedno, a njih 25,9% samo jednom mjesečno..
Abstract (english)
We are aware that information technology is growing more and more and developing new trends and is used for the purpose of promotion, which brings products or services closer to potential customers. As agriculture itself is specific, we must show and prove that the importance of applying digital marketing is the future that farms must know how to use. The results of the validated research show us that the age structure is changing and more and more young people are entering the world of agriculture. By analyzing the research that is relevant, I found that out of 112 respondents, only 11.6% are women and 89.4 are men. When we look at the results of the research, we can conclude that as many as 67% of surveyed family farms use some kind of digital marketing or advertising, and from the age structure of respondents we can single out people from 39-48 years, most of whom are 47 out of 112 respondents. The literature used in the preparation of the thesis refers to the application of digital marketing in general, which I later applied to farms, I used the data I found using books, the Internet and my own sources that define the terms in the paper. Also, I found out that 29.5% of farms publish their products or services two to three times a week, and 25.9% of them only once a month.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:151:343549
Study programmeTitle: Agroeconomics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/ magistra inženjer/inženjerka agroekonomika (magistar/ magistra inženjer/inženjerka agroekonomika)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Public notediplomski rad
Created on2021-09-29 07:16:37