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undergraduate thesis
Kompetitivna analiza ovčjeg mlijeka kao proizvoda
2017. urn:nbn:hr:151:012376
Razman, Dominik
Josip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
Department of Bioeconomics and Rural Development

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Razman, D. (2017). Kompetitivna analiza ovčjeg mlijeka kao proizvoda (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:151:012376

Razman, Dominik. "Kompetitivna analiza ovčjeg mlijeka kao proizvoda." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:151:012376

Razman, Dominik. "Kompetitivna analiza ovčjeg mlijeka kao proizvoda." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:151:012376

Razman, D. (2017). 'Kompetitivna analiza ovčjeg mlijeka kao proizvoda', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, accessed 27 May 2023, https://urn.nsk.hr/urn:nbn:hr:151:012376

Razman D. Kompetitivna analiza ovčjeg mlijeka kao proizvoda [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek; 2017 [cited 2023 May 27] Available at: https://urn.nsk.hr/urn:nbn:hr:151:012376

D. Razman, "Kompetitivna analiza ovčjeg mlijeka kao proizvoda", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:151:012376

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Metadata
TitleKompetitivna analiza ovčjeg mlijeka kao proizvoda
Title (english)Competitive analysis of sheep milk as a product
AuthorDominik Razman
MentorJelena Kristić (mentor)
Committee memberKrunoslav Zmaić (predsjednik povjerenstva)
Committee memberŽeljka Klir (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
(Department of Bioeconomics and Rural Development)
Osijek
Defense date and country2017-09-11, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Agronomy
Economics
Abstract
Kompetitivna analiza na primjeru ovčjeg mlijeka kao proizvoda, uvažavajući dinamičan karakter čimbenika vanjskog i unutarnjeg okruženja, pomaže subjektima uključenim u proizvodnju ovčjeg mlijeka da se na pravilan način diferenciraju od izravne i neizravne konkurencije. Temeljni cilj završnog rada je analizirati stanje ovčarstva u Republici Hrvatskoj i donijeti zaključke o važnijim karakteristikama kako vanjskog tako i unutarnjeg okruženja kako bi se identificirali strateški čimbenici koji mogu djelovati na perspektive daljnjeg razvoja ovčjeg mlijeka kao proizvoda. Usporedbom provedene Porterove i PEST analize, dolazi se do zaključka kako čimbenici političko-pravna okolina, konkurenti, tehnološka okolina i supstituti, imaju negativni utjecaj na ovčje mlijeko kao proizvod. Svi ostali čimbenici, osim potencijalnih novih sudionika, imaju poticajno djelovanje, što ovčje mlijeko čini perspektivnim i potencijalno profitabilnim proizvodom
Abstract (english)
Competitive analysis of sheep milk as a product, taking into account the dynamic nature of the external and internal environmental factors, helps the subjects involved in the production of sheep milk to be properly differentiated from direct and indirect competition. The basic aim of the BSc Thesis is to analyse the state of sheep breeding in the Republic of Croatia and to draw conclusions about important characteristics of both the external and the internal environment in order to identify the strategic factors that may affect the future development of sheep milk as a product. Comparing Porter’s and PEST analyses points to the conclusion that factors of the political-legal environment, competitors, technological environment and substitutes have a negative impact on sheep milk as a product. All other factors, beside the potential new participants, have a stimulating effect, which makes sheep milk a prospective and potentially profitable product.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:151:012376
Study programmeTitle: Agriculture; specializations in: Agroeconomics, Plant production, Mechanization, Zootechnique, Horticulture
Course: Agroeconomics
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka agronomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka agronomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Public notezavršni rad
Created on2017-10-03 13:02:49