SEGMENTACIJA TRŽIŠTA POLJOPRIVREDNO-PREHRAMBENIH PROIZVODA

Ćorić, Vanesa

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master's thesis

SEGMENTACIJA TRŽIŠTA POLJOPRIVREDNO-PREHRAMBENIH PROIZVODA

2017. urn:nbn:hr:151:979602

Ćorić, Vanesa

Josip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechical Sciences Osijek
Department of Bioeconomics and Rural Development

Cite this document

APA 6th Edition

Ćorić, V. (2017). SEGMENTACIJA TRŽIŠTA POLJOPRIVREDNO-PREHRAMBENIH PROIZVODA (Master's thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:151:979602

MLA 8th Edition

Ćorić, Vanesa. "SEGMENTACIJA TRŽIŠTA POLJOPRIVREDNO-PREHRAMBENIH PROIZVODA." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechical Sciences Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:151:979602

Chicago 17th Edition

Harvard

Ćorić, V. (2017). 'SEGMENTACIJA TRŽIŠTA POLJOPRIVREDNO-PREHRAMBENIH PROIZVODA', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechical Sciences Osijek, accessed 12 September 2021, https://urn.nsk.hr/urn:nbn:hr:151:979602

Vancouver

Ćorić V. SEGMENTACIJA TRŽIŠTA POLJOPRIVREDNO-PREHRAMBENIH PROIZVODA [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechical Sciences Osijek; 2017 [cited 2021 September 12] Available at: https://urn.nsk.hr/urn:nbn:hr:151:979602

IEEE

V. Ćorić, "SEGMENTACIJA TRŽIŠTA POLJOPRIVREDNO-PREHRAMBENIH PROIZVODA", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechical Sciences Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:151:979602

Cite this item: https://urn.nsk.hr/urn:nbn:hr:151:979602

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Metadata

Title	SEGMENTACIJA TRŽIŠTA POLJOPRIVREDNO-PREHRAMBENIH PROIZVODA
Title (english)	MARKET SEGMENTATION OF AGRICULTURAL AND FOOD PRODUCT
Author	Vanesa Ćorić
Mentor	Igor Kralik (mentor)
Committee member	Ružica Lončarić (predsjednik povjerenstva)
Committee member	Jelena Kristić (član povjerenstva)
Granter	Josip Juraj Strossmayer University of Osijek Faculty of Agrobiotechical Sciences Osijek (Department of Bioeconomics and Rural Development) Osijek
Defense date and country	2017-09-28, Croatia
Scientific / art field, discipline and subdiscipline	BIOTECHNICAL SCIENCES Agronomy Economics
Abstract	Segmentacija tržišta je podjela tržišta (potrošača) u skupine, pri čemu su potrošači unutar skupina međusobno što sličniji, a razlike među skupinama što je moguće veće. Segmentacija tržišta se radi zbog razumijevanja tržišta kao i odabira segmenta tržišta kojem želimo prodavati naše proizvode, tj. skupini osoba ili poduzeća prema kojima se kreira marketinški splet (proizvod, cijena, distribucija i promocija). Ovisno da li nas pri segmentaciji tržišta zanima tržište krajnje ili poslovne potrošnje primjenjujemo različite varijable. Najčešće varijable za segmentaciju tržišta krajnje potrošnje možemo podijeliti u četiri velike skupine: Geografske, demografske, psihografske, ponašanje potrošača. Najčešće varijable za segmentaciju tržišta poslovne potrošnje možemo podijeliti takođeri u četiri skupine: Zemljopisna lokacija, vrsta organizacije, veličina kupca, primjena proizvoda Dobro razvijena strategija segmentacije poboljšavaju marketing i prodaju tako da omogućuje razvoj posebnih proizvoda za kupce koji ih visoko pozicioniraju, pomaže u pronalaženju novih kupaca, pomaže u usklađivanju proizvođačkih kapaciteta i potrošačkih potreba, omogućuje uspješan razvoj novih proizvoda
Abstract (english)	Segmentation of the market is the division of markets (consumers) into groups, where consumers within the groups are the same as each other, and the differences between the groups as much as possible. Market segmentation is due to understanding the market as well as selecting the market segment we want to sell our products, ie the group of people or companies that create a marketing sphere (product, price, distribution and promotion). Depending on the market segmentation of the market for end-use or business spending, we apply different variables. The most common variables for segmentation of the final consumption market can be divided into four major groups: Geographic, Demographic, Psychological, Consumer Behavior. The most common variables for segmenting the business market can also be divided into four groups: Geographical location, organization type, customer size, product application. A well-developed segmentation strategy enhances marketing and sales by enabling the development of special products for high-ranking customers, helping to find new customers, helping to align production capacity and consumer needs, and enables successful development of new products
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:151:979602
Study programme	Title: Agroeconomics Study programme type: university Study level: graduate Academic / professional title: magista/ magistra inženjer/inženjerka agroekonomika (magista/ magistra inženjer/inženjerka agroekonomika)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Public note	diplomski rad
Created on	2017-10-27 06:41:17