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master's thesis
Teorije ponašanja potrošaĉa
2017. urn:nbn:hr:151:751925
Martinović, Jasminka
Josip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
Department of Bioeconomics and Rural Development

Cite this document

Martinović, J. (2017). Teorije ponašanja potrošaĉa (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:151:751925

Martinović, Jasminka. "Teorije ponašanja potrošaĉa." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:151:751925

Martinović, Jasminka. "Teorije ponašanja potrošaĉa." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:151:751925

Martinović, J. (2017). 'Teorije ponašanja potrošaĉa', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, accessed 23 September 2023, https://urn.nsk.hr/urn:nbn:hr:151:751925

Martinović J. Teorije ponašanja potrošaĉa [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek; 2017 [cited 2023 September 23] Available at: https://urn.nsk.hr/urn:nbn:hr:151:751925

J. Martinović, "Teorije ponašanja potrošaĉa", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:151:751925

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Metadata
TitleTeorije ponašanja potrošaĉa
Title (english)Theory of consumers behavior
AuthorJasminka Martinović
MentorIgor Kralik (mentor)
Committee memberRužica Lončarić (predsjednik povjerenstva)
Committee memberJelena Kristić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
(Department of Bioeconomics and Rural Development)
Osijek
Defense date and country2017-09-12, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Agronomy
Economics
Abstract
Teorije ponašanja potrošaĉa prikazuju model po kojemu se potrošaĉ treba ponašati kako bi ostvario zadovoljstvo prilikom svih potrošaĉkih procesa. S obzirom kako potrošaĉ prilkom obavljanja kupnje ne provodi teorije indiferencije i sliĉne teorije,preostaje odluka na temelju percepcije.Potrošaĉima se ĉesto ĉini kako kupuju svjesno, razumno i na temelju svojih potreba, no ĉesto kupuju na temelju emocija koje su potaknute marketingom od strane proizvođaĉa ili prodavatelja. Koliko emocije imaju znatan utjecaj kod potrošaĉa dokazano je i kroz provedenu anketu. Kada su u pitanju dobra koja se svakodnevno koriste,a druga dobra su na sniţenju, ispitanici su spremniji kupiti povoljnije dobro. No, kada su u pitanju brendirani proizvodi, ispitanici su se izjasnili da njeguju svoj brend unatoĉ tomu što je znatno skuplji od istog proizvoda drugog brenda. Iako potrošaĉi na temelju društvenih, osobnih i psiholoških ĉimbenika kreiraju svoju košaricu dobra, potrebno je prilikom predkupovnom procesa razmisliti o racionalnim ĉimbenicima kupnje tog dobra.
Abstract (english)
Consumer behavior theories show the model that the consumer needs to behave in order to gain satisfaction in all consumer processes. The consumer does not conduct theory of indifference and similar theory, there is a perception based decision. Consumers often seem to buy it consciously, reasonably and on the basis of their needs, but often they buy on the basis of emotions triggered by marketing by the manufacturer or the seller. How many emotions have a significant impact on consumers is also proven through the conducted survey. When consumers must decide to buy product they usy buy or another product which are on discount, the respondents are more willing to buy a cheaper product. But when branded products are in game, respondents have pleaded to cherish their brand despite being considerably more expensive than the other product whic is on same categorie. Although consumers based on social, personal and psychological factors create their own shopping cart, it is necessary to consider the rational factors of purchasing that good during the pre-trial process.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:151:751925
Study programmeTitle: Agroeconomics
Study programme type: university
Study level: graduate
Academic / professional title: magista/ magistra inženjer/inženjerka agroekonomika (magista/ magistra inženjer/inženjerka agroekonomika)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Public notediplomski rad
Created on2017-10-27 07:18:38