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master's thesis
Uloga interneta i društvenih mreža u razvoju agroturizma
2017. urn:nbn:hr:151:982671
Matin, Ivana
Josip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
Department of Bioeconomics and Rural Development

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Matin, I. (2017). Uloga interneta i društvenih mreža u razvoju agroturizma (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:151:982671

Matin, Ivana. "Uloga interneta i društvenih mreža u razvoju agroturizma." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:151:982671

Matin, Ivana. "Uloga interneta i društvenih mreža u razvoju agroturizma." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:151:982671

Matin, I. (2017). 'Uloga interneta i društvenih mreža u razvoju agroturizma', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:151:982671

Matin I. Uloga interneta i društvenih mreža u razvoju agroturizma [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek; 2017 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:151:982671

I. Matin, "Uloga interneta i društvenih mreža u razvoju agroturizma", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:151:982671

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Metadata
TitleUloga interneta i društvenih mreža u razvoju agroturizma
Title (english)The role of the internet and social networks in the development of agrotourism
AuthorIvana Matin
MentorTihana Sudarić (mentor)
Committee memberIgor Kralik (predsjednik povjerenstva)
Committee memberRužica Lončarić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
(Department of Bioeconomics and Rural Development)
Osijek
Defense date and country2017-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Agronomy
Economics
Abstract
Pojam agroturizma se javio krajem dvadesetog stoljeća kada su ga predstavnici poljoprivrednih gospodarstava uveli kao jedan od oblika svoje turistiĉke usluge. Agroturizam se smatra dijelom ruralnog turizma, a nazivaju ga i seoski turizam. Internet i društvene mreže ĉine integralni dio agroturizma, pri ĉemu je internet u zadnjih nekoliko godina postao nezaobilazan dio medijskog planiranja. Internet omogućava trenutne i uvijek dostupne informacije potencijalnim klijentima iz cijelog svijeta te predstavlja moćan komunikacijski kanal kojim se uĉinkovito mogu povezati subjekti ponude i potražnje u turizmu. U radu se istražuje uloga interneta i društvenih mreža u razvoju agroturizma. Za potrebe istraživanja provedena je anketa na sluĉajno odabrana 101 ispitanika svih dobnih skupina kao potencijalnih korisnika agroturistiĉke ponude. Istraživanje je pokazalo kako internet i društvene mreţe utjeĉu na bolju informiranost o proizvodima i uslugama agroturizma iako isti nije dovoljno promviran putem interneta. Također se pokazalo kako ispitanici smatraju da agroturizam nije precijenjen te da kvaliteta proizvoda i usluge mora imati svoju cijenu.
Abstract (english)
The term agrotourism came at the end of the twentieth century when the representatives of agricultural holdings introduced it as one of the forms of their tourist service. Agrotourism is considered part of rural tourism. The Internet and social networks are an integral part of agrotourism, whereby the internet has become an unavoidable part of media planning in recent years. The Internet provides current and always accessible information to potential clients from around the world and is a powerful communication channel that can effectively link the supply and demand of tourism stakeholders. The paper explores the role of the internet and social networks in the development of agrotourism. For research purposes, a survey was performed on randomly selected 101 respondents of all ages as potential users of agrotouristic offer. Research has shown that the internet and social networks affect better information on products and services of agrotourism although it is not sufficiently promoted via the Internet. It has also been shown that respondents believe that agrotourism is not overrated and that a quality of product and service must have its price.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:151:982671
Study programmeTitle: Agroeconomics
Study programme type: university
Study level: graduate
Academic / professional title: magista/ magistra inženjer/inženjerka agroekonomika (magista/ magistra inženjer/inženjerka agroekonomika)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Public notediplomski rad
Created on2017-10-30 17:03:08