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undergraduate thesis
Stvaranje proizvoda visoke dodane vrijednosti i njihova komercijalizacija kroz poslovni model "pokreni smoothie bar"
2018. urn:nbn:hr:151:013427
Biki, Ivan
Josip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
Department of Bioeconomics and Rural Development

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Biki, I. (2018). Stvaranje proizvoda visoke dodane vrijednosti i njihova komercijalizacija kroz poslovni model "pokreni smoothie bar" (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:151:013427

Biki, Ivan. "Stvaranje proizvoda visoke dodane vrijednosti i njihova komercijalizacija kroz poslovni model "pokreni smoothie bar"." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:151:013427

Biki, Ivan. "Stvaranje proizvoda visoke dodane vrijednosti i njihova komercijalizacija kroz poslovni model "pokreni smoothie bar"." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:151:013427

Biki, I. (2018). 'Stvaranje proizvoda visoke dodane vrijednosti i njihova komercijalizacija kroz poslovni model "pokreni smoothie bar"', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, accessed 13 March 2023, https://urn.nsk.hr/urn:nbn:hr:151:013427

Biki I. Stvaranje proizvoda visoke dodane vrijednosti i njihova komercijalizacija kroz poslovni model "pokreni smoothie bar" [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek; 2018 [cited 2023 March 13] Available at: https://urn.nsk.hr/urn:nbn:hr:151:013427

I. Biki, "Stvaranje proizvoda visoke dodane vrijednosti i njihova komercijalizacija kroz poslovni model "pokreni smoothie bar"", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:151:013427

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TitleStvaranje proizvoda visoke dodane vrijednosti i njihova komercijalizacija kroz poslovni model "pokreni smoothie bar"
Title (english)Creation of high added value products and their commercialization through a business model "mobile smoothie bar"
AuthorIvan Biki
MentorIvan Štefanić (mentor)
Committee memberJadranka Deže (član povjerenstva)
Committee memberLjubica Ranogajec (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
(Department of Bioeconomics and Rural Development)
Osijek
Defense date and country2018-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Agronomy
Economics
Abstract
Radom je obuhvaćena vaţnost inovativnog poduzetništva u poljoprivrednoj proizvodnji te pripadajuće kreiranja proizvoda i usluga visoke dodane vrijednosti u odnosu na poĉetnu sirovinu. Pritom su definirani i osnovni parametri poduzetniĉkog projekta: portfolio proizvoda i usluga, poslovni model, brendiranje i naĉin implementacije, kao i tehnološka i ekonomska izvodljivost. Temeljem podataka prikupljenih na nabavnom i prodajnom trţištu pripremio se potpuno razvijeni poslovni plan, ĉiji su sastavni dio pripadajuća SWOT analiza te marketinški, tehnološko-organizacijski i financijski plan. Sastavljene su i financijske projekcije za prvih pet godina poslovanja, analiza osjetljivosti i pruţen je prikaz pokazatelja uspješnosti cijelog poduzetniĉkog projekta.
Abstract (english)
This work deals with the importance of innovative entrepreneurship in agricultural production and the related creation of high value added products and services in relation to the raw material. The basic parameters of the entrepreneurial project are defined as product and service portfolio, business model, branding and implementation, as well as technological and economic feasibility. Based on the data collected on the procurement and sales markets, a fully developed business plan was prepared, which is an integral part of the associated SWOT analysis and the marketing, technological, organizational and financial plan. Financial projections for the first five years of business, sensitivity analysis and performance indicators of the entire entrepreneurial project were also compiled.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:151:013427
Study programmeTitle: Agriculture; specializations in: Agroeconomics, Plant production, Mechanization, Zootechnique, Horticulture
Course: Agroeconomics
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka agronomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka agronomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Public noteZavršni rad
Created on2019-05-14 12:38:43