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master's thesis
Digitalni marketing obiteljskih poljoprivrednih gospodarstava
2019. urn:nbn:hr:151:761132
Franjković, Marko
Josip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
Department of Bioeconomics and Rural Development

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Franjković, M. (2019). Digitalni marketing obiteljskih poljoprivrednih gospodarstava (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:151:761132

Franjković, Marko. "Digitalni marketing obiteljskih poljoprivrednih gospodarstava." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:151:761132

Franjković, Marko. "Digitalni marketing obiteljskih poljoprivrednih gospodarstava." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:151:761132

Franjković, M. (2019). 'Digitalni marketing obiteljskih poljoprivrednih gospodarstava', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, accessed 28 March 2025, https://urn.nsk.hr/urn:nbn:hr:151:761132

Franjković M. Digitalni marketing obiteljskih poljoprivrednih gospodarstava [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek; 2019 [cited 2025 March 28] Available at: https://urn.nsk.hr/urn:nbn:hr:151:761132

M. Franjković, "Digitalni marketing obiteljskih poljoprivrednih gospodarstava", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:151:761132

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Metadata
TitleDigitalni marketing obiteljskih poljoprivrednih gospodarstava
Title (english)Digital marketing of family farms
AuthorMarko Franjković
MentorIgor Kralik (mentor)
Committee memberAna Crnčan (predsjednik povjerenstva)
Committee memberSanja Jelić Milković (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
(Department of Bioeconomics and Rural Development)
Osijek
Defense date and country2019-07-19, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Agronomy
Economics
Abstract
Predmet diplomskog rada obuhvaća provedbu analize korištenja digitalnog marketinga u poslovanju obiteljskih poljoprivrednih gospodarstava. Prvo je provedena analiza na četiri obiteljska poljoprivredna gospodarstva kako ih ocjenjuje SEO, i koja je ocjena njihovih internetskih stranica. Drugi dio rada obuhvaća provedeno istraživanje nad 100 obiteljskih poljoprivrednih gospodarstava u Hrvatskoj, kako iskorištavaju digitalni marketing.
Abstract (english)
The subject of the graduate thisis involves the implementation of the analysis of the use of digital marketing in the business of family farms. First an analysis was conducted on four family farms as assessed by SEO, and which is the rating of their websites. The second part of the paper encompasses a survey of over 100 family farms in Croatia, using digital marketing.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:151:761132
Study programmeTitle: Agroeconomics
Study programme type: university
Study level: graduate
Academic / professional title: magista/ magistra inženjer/inženjerka agroekonomika (magista/ magistra inženjer/inženjerka agroekonomika)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Public notediplomski rad
Created on2019-07-23 10:56:51