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master's thesis
Tržište i ponašanje potrošača poljoprivredno-prehrambenih proizvoda
2020. urn:nbn:hr:151:232642
Bolvari, Kristina
Josip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
Department of Bioeconomics and Rural Development

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Bolvari, K. (2020). Tržište i ponašanje potrošača poljoprivredno-prehrambenih proizvoda (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:151:232642

Bolvari, Kristina. "Tržište i ponašanje potrošača poljoprivredno-prehrambenih proizvoda." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:151:232642

Bolvari, Kristina. "Tržište i ponašanje potrošača poljoprivredno-prehrambenih proizvoda." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:151:232642

Bolvari, K. (2020). 'Tržište i ponašanje potrošača poljoprivredno-prehrambenih proizvoda', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, accessed 04 November 2024, https://urn.nsk.hr/urn:nbn:hr:151:232642

Bolvari K. Tržište i ponašanje potrošača poljoprivredno-prehrambenih proizvoda [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek; 2020 [cited 2024 November 04] Available at: https://urn.nsk.hr/urn:nbn:hr:151:232642

K. Bolvari, "Tržište i ponašanje potrošača poljoprivredno-prehrambenih proizvoda", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:151:232642

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Metadata
TitleTržište i ponašanje potrošača poljoprivredno-prehrambenih proizvoda
Title (english)Market and consumers behavior of agricultural and food products
AuthorKristina Bolvari
MentorIgor Kralik (mentor)
Committee memberRužica Lončarić (predsjednik povjerenstva)
Committee memberSanja Jelić Milković (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
(Department of Bioeconomics and Rural Development)
Osijek
Defense date and country2020-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Agronomy
Economics
Abstract
Tržište predstavlja proces sučeljavanja ponude i potražnje. Kako bi tržište pratilo potrebe i želje potrošača, prati se ponašanje potrošača. Ponašanje potrošača predstavlja proces kojim se nabavlja, a zatim se konzumiraju razni proizvodi i usluge. Na ponašanje pri kupovini utječu razni vanjski i unutarnji čimbenici. Na kupovinu proizvoda najveći utjecaj imaju ekonomske okolnosti i navike u kojima se pojedinci nalaze. Proizvodnja hrane je jedna od najznačajnijih proizvodnji nužna za opstanak stanovništva, te ona izravno utječe na gospodarske i društvene promjene. Svaki proizvođač nužno mora pratiti potrebe i želje potrošača. Za razvoj poljoprivredne proizvodnje potrebno je osigurati konkurentnost domaćih proizvoda. Jedni od tih domaćih proizvoda su i suhomesnati proizvodi koje je zbog svoje cijene teže plasirati na domaće tržište, ali kvalitetom bi trebali biti konkurentniji od onih proizvedenih u tvornicama.
Abstract (english)
The market is a process of matching, supply and demand. In order for the market to follow the needs and desires of consumers behaviour is monitored. Consumer behaviour is the process by which various products and services are procured and then consumed. Shopping behaviour is influenced by various external and internal factors. The purchase of products is most influenced by the economic circumstances and habits in which individuals find themselves. Food production is one of the most important productions necessary for the survival of the population and it directly affects economic and social changes. Every manufacturer must necessarily follow the needs and desires of costumers. For the development of agricultural production, it is necessary to ensure the competitiveness of domestic products. One of these domestic products are also cured meat products which, due to their price, are more difficult to place on the domestic market, but the quality should be competitive with those produced in the factory.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:151:232642
Study programmeTitle: Agroeconomics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/ magistra inženjer/inženjerka agroekonomika (magistar/ magistra inženjer/inženjerka agroekonomika)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Public notediplomski rad
Created on2020-09-29 07:48:52