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master's thesis
Marketinške manipulacije i metode poticanja kupnje
2021. urn:nbn:hr:151:061863
Žunabović, Antonija
Josip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
Department of Bioeconomics and Rural Development

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Žunabović, A. (2021). Marketinške manipulacije i metode poticanja kupnje (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:151:061863

Žunabović, Antonija. "Marketinške manipulacije i metode poticanja kupnje." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:151:061863

Žunabović, Antonija. "Marketinške manipulacije i metode poticanja kupnje." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:151:061863

Žunabović, A. (2021). 'Marketinške manipulacije i metode poticanja kupnje', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, accessed 14 December 2024, https://urn.nsk.hr/urn:nbn:hr:151:061863

Žunabović A. Marketinške manipulacije i metode poticanja kupnje [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek; 2021 [cited 2024 December 14] Available at: https://urn.nsk.hr/urn:nbn:hr:151:061863

A. Žunabović, "Marketinške manipulacije i metode poticanja kupnje", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:151:061863

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Metadata
TitleMarketinške manipulacije i metode poticanja kupnje
Title (english)Marketing manipulations and methods of encouraging parchase
AuthorAntonija Žunabović
MentorIgor Kralik (mentor)
Committee memberRužica Lončarić (predsjednik povjerenstva)
Committee memberSanja Jelić Milković (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
(Department of Bioeconomics and Rural Development)
Osijek
Defense date and country2021-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Agronomy
Economics
Abstract
Potrošač je osoba koja vrši stvarnu kupovinu. Motivi i stavovi bitno određuju pojedinca kao potrošača. Često je donošenje odluka povezano s onim kako se osjećamo, a time se može manipulirati. Tu činjenicu danas koriste mnogi proizvođači. Predmet ovog rada usmjeren je na proučavanje ponašanja potrošača, te utjecaj različitih čimbenika na potrošačevo ponašanje prije, tijekom i nakon kupovine. Ključnu ulogu u proučavanju ponašanja potrošača ima i marketing. Proizvođači koriste različite marketinške aktivnosti koje su usmjerene na privlačenje novih i zadržavanje postojećih potrošača. Između ostalog koriste se i one aktivnosti kojih potrošači obično nisu svjesni. Cilj ovog rada je predočiti takve aktivnosti te objasniti kako one utječu na naše odluke o kupovini.
Abstract (english)
The consumer is the person who makes the actual purchase. Motives and attitudes significantly determine an individual as a consumer. Making a decision is often related to how we feel and thus can be manipulated. Many manufacturers put that to their advantage. This paper focuses on the study of consumer behavior and the influence of various factors on consumer behavior before, during, and after the purchase. Marketing also plays a role in studying consumer behaviour. Manufacturers use a variety of marketing activities aimed at attracting new and retaining existing consumers. Among other things, they use activities that consumers are usually unaware of. This paper aims to present such activities and explain how they influence our purchasing decisions.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:151:061863
Study programmeTitle: Agroeconomics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/ magistra inženjer/inženjerka agroekonomika (magistar/ magistra inženjer/inženjerka agroekonomika)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Public notediplomski rad
Created on2021-09-29 07:44:48