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undergraduate thesis
Preferencije potrošača prema medu i pčelinjim proizvodima
2024. urn:nbn:hr:151:811441
Sučić, Nika
Josip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
Department of Bioeconomics and Rural Development

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Sučić, N. (2024). Preferencije potrošača prema medu i pčelinjim proizvodima (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:151:811441

Sučić, Nika. "Preferencije potrošača prema medu i pčelinjim proizvodima." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:151:811441

Sučić, Nika. "Preferencije potrošača prema medu i pčelinjim proizvodima." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:151:811441

Sučić, N. (2024). 'Preferencije potrošača prema medu i pčelinjim proizvodima', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, accessed 01 January 2025, https://urn.nsk.hr/urn:nbn:hr:151:811441

Sučić N. Preferencije potrošača prema medu i pčelinjim proizvodima [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek; 2024 [cited 2025 January 01] Available at: https://urn.nsk.hr/urn:nbn:hr:151:811441

N. Sučić, "Preferencije potrošača prema medu i pčelinjim proizvodima", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, Osijek, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:151:811441

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Metadata
TitlePreferencije potrošača prema medu i pčelinjim proizvodima
Title (english)Conumer preferences for honey and bee products
AuthorNika Sučić
MentorSanja Jelić Milković (mentor)
Committee memberRužica Lončarić (predsjednik povjerenstva)
Committee memberJelena Kristić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
(Department of Bioeconomics and Rural Development)
Osijek
Defense date and country2024-09-10, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Agronomy
Economics
Abstract
Med i drugi pčelinji proizvodi koriste se u prehrani i liječenju već tisućljećima. Postoji mnoštvo vrsta meda s potvrđenim terapijskim svojstvima koje se primjenjuju u tradicionalnoj i modernoj medicini, uz brojne druge proizvode pčelarstva. Zbog tih karakteristika meda i pčelinjih proizvoda vrlo je važno proučiti potrošnju i kupovne navike potrošača. Istraživanje je provedeno putem online anketnog upitnika. Rezultati istraživanja pokazali su da 40 % ispitanika konzumira med i pčelinje proizvode povremeno. Prilikom kupovine meda i pčelinjih proizvoda 65 % ispitanika se izjasnilo da im je važna kvaliteta i lokalni uzgoj, za 41 % ispitanika važna je ambalaža meda i pčelinjih proizvoda. 86 % ispitanika smatra da je pri kupovini meda važno podržavati pčelare i pčelinju industriju te njih 50 % smatra da su trenutne marketinške aktivnosti dovoljno učinkovite u promociji meda i pčelinjih proizvoda.
Abstract (english)
Honey and other bee products have been used in nutrition and medicine for thousands of years. There are numerous types of honey with proven therapeutic properties that are used in both traditional and modern medicine, as well as many other beekeeping products. Due to these properties of honey and bee products, it is very important to study the consumption and purchasing habits of consumers. The study was carried out using an online questionnaire. The results of the study show that 40% of respondents occasionally consume honey and bee products. When buying honey and bee products, 65% of respondents stated that quality and local cultivation are important to them, for 41% of respondents the packaging of honey and bee products is important. 86% of respondents believe that it is important to support beekeepers and the bee industry when buying honey. 50% of respondents believe that current marketing activities are sufficiently effective in promoting honey and bee products.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:151:811441
Study programmeTitle: Agriculture; specializations in: Agroeconomics, Plant production, Mechanization, Zootechnique, Horticulture
Course: Agroeconomics
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka agronomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka agronomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Public notezavršni rad
Created on2024-12-12 15:00:02