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master's thesis
Preferencije potrošača kulena na području Vukovarsko-srijemske županije
2016. urn:nbn:hr:151:240094
Knežević, Marija
Josip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
Department of Bioeconomics and Rural Development

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Knežević, M. (2016). Preferencije potrošača kulena na području Vukovarsko-srijemske županije (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:151:240094

Knežević, Marija. "Preferencije potrošača kulena na području Vukovarsko-srijemske županije." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:151:240094

Knežević, Marija. "Preferencije potrošača kulena na području Vukovarsko-srijemske županije." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:151:240094

Knežević, M. (2016). 'Preferencije potrošača kulena na području Vukovarsko-srijemske županije', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, accessed 22 November 2024, https://urn.nsk.hr/urn:nbn:hr:151:240094

Knežević M. Preferencije potrošača kulena na području Vukovarsko-srijemske županije [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek; 2016 [cited 2024 November 22] Available at: https://urn.nsk.hr/urn:nbn:hr:151:240094

M. Knežević, "Preferencije potrošača kulena na području Vukovarsko-srijemske županije", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:151:240094

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Metadata
TitlePreferencije potrošača kulena na području Vukovarsko-srijemske županije
Title (english)Consuperpreferences of kulen in Vukovar-srijem County
AuthorMarija Knežević
MentorIgor Kralik (mentor)
Committee memberGoran Kušec
Committee memberRužica Lončarić
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
(Department of Bioeconomics and Rural Development)
Osijek
Defense date and country2016-02-22, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Agronomy
Economics
Abstract
U ovom diplomskom radu su prikazani rezultati anketnog ispitivanja preferencija potrošača prema kulenu na području Vukovarsko-srijemske županije. Razlog analize potrošačkih preferencija kulena je važnost te namirnice u prehrambenim navikama potrošača te kako bi saznali bar dijelom njihov stav prema kupovini i konzumaciji istog. Anketirano je 100 ispitanika, a anketom je utvrđeno sljedeće: većina ispitanika bile su žene, najfrekventnija dobna skupina bila je ona od 25 do 35 godina (43%), dominira srednja stručna sprema (70%), prosječno je to tročlana obitelj s jednim dijetetom starosti od devet godina. velika većina ispitanika živi u gradu (88%). Utvrđeno je da ispitanici kulen konzumiraju nekoliko puta godišnje (87%). Najčešće mjesto nabavke kulena je vlastita proizvodnja (67%) , a razlog je navika, zatim cijena te blizina.Promjenom cijena i dohotka ispitanici u najvećem broju ne bi promjenili količinu potrošnje (76%).
Abstract (english)
This thesis has shown the results of a survey conducted in the area of Vukovar-srijem County, about the preferences of consumers towards the kulen. Reason behind this analysis is an importance of this grocery in the food habits of consumers and to partially find out their stand towards its purchase and consummation. Survey was conducted on 100 examinees and it concludes the following: most of the examinees are women, age 25 to 35 (43%), with high school level of education prevailing the most (70%), in average it’s tripartite family with one child age of 9, majority of examinees live in the city (88%). Survey found out that kulen was consumed several times during the year (87%). Most often kulen was homemade (67%) and the main reasons behind it, is first and foremost, the habit, then price and closeness. Changing the price of the grocery and total family income won’t substantially change the amount of consumption (76%).
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:151:240094
Study programmeTitle: Agroeconomics
Study programme type: university
Study level: graduate
Academic / professional title: magista/ magistra inženjer/inženjerka agroekonomika (magista/ magistra inženjer/inženjerka agroekonomika)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Public notediplomski rad
Created on2016-03-03 10:02:09