Consulting business is the name for a wide range of services provided in the modern business world, and are mainly based on advisory work. Companies and individuals hire consultants to solve an existing problem or to supplement certain deficiencies within the company in terms of human resources and knowledge. Historically, consulting flourished in the second half of the 20th century in parallel with the development of larger business structures and thus the need for external collaborators. In Croatia, consulting began to develop to a greater extent in the 21st century, especially after the accession of the Republic of Croatia to the European Union, which opened up numerous opportunities for Croatian entrepreneurs in the form of grants financed from EU funds. Having in mind the studies and analyzes that are most often used in consulting business, it is worth mentioning the writing of business plans, investment studies and feasibility studies, which are usually part of a larger whole, more precisely a project. There are over 2,800 consulting companies operating in Croatia, many of which are internationally and world-renowned. The expected future trends in the development of the Croatian consulting market are positive, and given that eight years have passed since Croatia's accession to the EU, the use of the opportunities offered by EU membership should in the coming period 2021-2027. be even more specific than in the previous 2014.-2020. The connection between agriculture and consulting activities is mostly visible in the application and processing of projects that use the available funds from the Rural development program. Insufficient education of the agricultural population, application of measures and projects, frequent changes in the market, exports, introduction of new products and services, finalization of products - all these are the reasons why an average farmer needs a quality consultant.