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master's thesis
Uloga projektnog marketinga u poljoprivredi
2014. urn:nbn:hr:151:377839
Matić, Marijan
Josip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
Department of Bioeconomics and Rural Development

Cite this document

Matić, M. (2014). Uloga projektnog marketinga u poljoprivredi (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:151:377839

Matić, Marijan. "Uloga projektnog marketinga u poljoprivredi." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2014. https://urn.nsk.hr/urn:nbn:hr:151:377839

Matić, Marijan. "Uloga projektnog marketinga u poljoprivredi." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2014. https://urn.nsk.hr/urn:nbn:hr:151:377839

Matić, M. (2014). 'Uloga projektnog marketinga u poljoprivredi', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, accessed 16 December 2024, https://urn.nsk.hr/urn:nbn:hr:151:377839

Matić M. Uloga projektnog marketinga u poljoprivredi [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek; 2014 [cited 2024 December 16] Available at: https://urn.nsk.hr/urn:nbn:hr:151:377839

M. Matić, "Uloga projektnog marketinga u poljoprivredi", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, Osijek, 2014. Available at: https://urn.nsk.hr/urn:nbn:hr:151:377839

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Metadata
TitleUloga projektnog marketinga u poljoprivredi
Title (english)The rule of project marketing in agriculture
AuthorMarijan Matić
MentorZdravko Tolušić (mentor)
Committee memberKrunoslav Zmaić
Committee memberTihana Sudarić
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
(Department of Bioeconomics and Rural Development)
Osijek
Defense date and country2014-07-14, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Agronomy
Economics
Abstract
Tema ovog diplomskog rada je projektni marketing, a odnosi se na problematiku marketinga koja nije zastupljena niti u jednoj od knjiga do sada napisanih i objavljenih na hrvatskom jeziku. U usporedbi s tradicionalnim, te poslovnim (B2B) marketingom, karakteristike projektnog marketinga ukazuju na njegovu iznimnost, primjerice način na koji se njime koriste poslovni subjekti koji se bave prodajom industrijskih usluga i proizvoda. Objašnjavaju se specifične karakteristike projektnog marketinga i prikazuju različite prakse pri marketingu projekta. Nadalje, povezuje se korporacijska strategija sa strategijom projektnog marketinga i objašnjava osnovni marketinški pristup. Prikazuju se metode kojima se analizira marketinško okružje i milje te upravlja odnosom dobavljač – kupac. Projektni marketing predstavlja suvremenu marketinšku koncepciju poslovanja poduzeća na tržištu i vrstu poslovnog marketinga. To je proces koji omogućava poduzeću – isporučitelju projekta da djelujući anticipativno definira projektnu ponudu, čime si osigurava željeni stupanj fleksibilnosti potreban za prilagođavanje zahtjevima kupca projekta, temeljem stvorenih odnosa s kupcima i zainteresiranim stranama za projekt.
Abstract (english)
The topic of this graduate thesis is project marketing, and it refers to issues of marketing strategy which isn’t known in books written until now and published on Croatian language. In comparison with traditional, business (B2B) marketing, characteristics of project marketing point on his particularity, such as the way that business subject, that sells industry services and product, use them. It’s illustrating specific characteristics of project marketing and showing different practicis on marketing of project. Moreover, connects corporation strategy with strategy of project marketing, and annotate basical marketing acces. It’s showing methods that analized marketing environment and control of relation supplier – client. Project marketing is modern marketing conception of business activity of some companion market and category of business marketing. It’s process that provides that company – distributor of project working anticipative defines project offer, and provides to himself wanted degree of flexibility needed to adapt request of project clients, on grounds of made relations with clients interested sides for project.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:151:377839
Study programmeTitle: Agroeconomics
Study programme type: university
Study level: graduate
Academic / professional title: magista/ magistra inženjer/inženjerka agroekonomika (magista/ magistra inženjer/inženjerka agroekonomika)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Public notediplomski rad
Created on2016-02-18 11:28:00