Innovative entrepreneurship uses innovation, technology and knowledge as key elements in achieving competitiveness, growth and development of enterprises. Innovative entrepreneurship in agriculture is a modern entrepreneurship that is practiced on farms with the aim of making a profit. Business models are of great importance to companies because choosing a good used model can mean whether the company will operate successfully or not. The innovation process is not static, so innovating the existing business model is the next necessary step for companies that want to remain competitive in the market and achieve growth and development. Innovating the business model should go in the direction of opening new non-existent markets and thus create new value for customers and protect themselves from competition. It is recommended that companies create their own "blue oceans". Innovation depends on the environment in which it operates, and governments and national policies should be the wind in the back of innovative entrepreneurship. Educational institutions should implement programs that support expertise, knowledge in technology, proactivity and innovation. The current pandemic has shown the importance of innovative entrepreneurship. Only those companies that use new technologies in their business and that quickly innovate their business models survive in the global market.