Adequate forms of interest linking of kulen / kulin producers are cooperatives and clusters, with the need of entrepreneurial management, so that such organizational form can, first of all, survive in the market with newly created conditions and then continue to develop and grow in the interest of all producers within the organization. Modern and independent kulen / kulin producers cannot deal exclusively with kulen / kulin production due to the comprehensiveness of procurement and sales, cost management and business organization, which can be solved or at least facilitated by hiring an expert manager by integrating producers into cooperatives and clusters. Kulen / kulin is a traditional and authentic product of Slavonia and Baranja, a product of specific organoleptic properties with significant influence of the production process on the final quality of the product. Producers of kulen / kulin in Slavonia and Baranja are experienced in their business, within the surveyed sample 81% of respondents have been producing kulen / kulin for more than 10 years. The unification of production of different standalone production units has been recognized as the biggest obstacle to the interest of linking producers of kulen / kulin. A survey of registered kulen / kulin producers in the Slavonia and Baranja regions has determined the attitude of producers on the possible positive impact to the producer interest in fundraising from EU funds. With grants, it is possible to increase the competitiveness of producers and the recognition of kulen / kulin in the foreign market. For a better financial perspective of the Republic of Croatia and the future of coming generations, better coordination between the state and the local community is needed for the purpose of cohesion of Continental and Adriatic region, as well as the preservation of SMEs.