The subject of research of the final paper is the impact of socially responsible marketing on the economy. Previous research on socially responsible marketing has shown that the application of socially responsible marketing brings with it multiple benefits both for the company that practices socially responsible marketing and for the people who live in the community where the companies operate and for the economy. The primary goal of the work is to show the impact of socially responsible marketing on economy. Final thesis is written with the help of secondary data collected from professional literature, which includes books, scientific articles and internet sources related to the topic of the thesis. The scientific methods used to write the paper are: analysis method, synthesis method, collection method and description method. Socially responsible marketing is marketing in which companies carry out various marketing activities that are not aimed exclusively at generating profit, but through marketing activities they want to help society and the environment in which the company operates. The goal of introducing socially responsible marketing into the company's operations is to encourage the company to change its behavior and help the community. When it comes to the impact that socially responsible marketing has on the state's economy, the conclusion was reached that carefully designed and implemented socially responsible marketing of a company greatly affects the state's economy.