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master's thesis
AMBALAŽA I DIZAJN EKOLOŠKIH PROIZVODA
2017. urn:nbn:hr:151:961600
Škrabo, Luka
Josip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
Department of Bioeconomics and Rural Development

Cite this document

Škrabo, L. (2017). AMBALAŽA I DIZAJN EKOLOŠKIH PROIZVODA (Master's thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:151:961600

Škrabo, Luka. "AMBALAŽA I DIZAJN EKOLOŠKIH PROIZVODA." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:151:961600

Škrabo, Luka. "AMBALAŽA I DIZAJN EKOLOŠKIH PROIZVODA." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:151:961600

Škrabo, L. (2017). 'AMBALAŽA I DIZAJN EKOLOŠKIH PROIZVODA', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, accessed 23 March 2023, https://urn.nsk.hr/urn:nbn:hr:151:961600

Škrabo L. AMBALAŽA I DIZAJN EKOLOŠKIH PROIZVODA [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek; 2017 [cited 2023 March 23] Available at: https://urn.nsk.hr/urn:nbn:hr:151:961600

L. Škrabo, "AMBALAŽA I DIZAJN EKOLOŠKIH PROIZVODA", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:151:961600

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Metadata
TitleAMBALAŽA I DIZAJN EKOLOŠKIH PROIZVODA
Title (english)PACKAGING AND DESIGN OF ORGANIC PRODUCTS
AuthorLuka Škrabo
MentorIgor Kralik (mentor)
Committee memberRužica Lončarić (predsjednik povjerenstva)
Committee memberJelena Kristić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
(Department of Bioeconomics and Rural Development)
Osijek
Defense date and country2017-09-12, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Agronomy
Economics
Abstract
U Republici Hrvatskoj je sve razvijenija svijest domaćih kupaca o važnosti zdrave prehrane te tako dolazi i do povećanja ekoloških proizvođača. Ekološki proizvod je onaj proizvod, koji je proizveden i označen sukladno s odredbama Zakona o ekološkoj proizvodnji poljoprivrednih i prehrambenih proizvoda i propisa donesenih na temelju njega. Danas se dosta pažnje pridaje ambalaži proizvoda jer ona ne samo što štiti izgled, oblik, količinu i kvalitetu robe, stavljena je u funkciju komuniciranja s potrošačem. Ambalaža je ključ za isticanje prednosti i prenošenje dodanih vrijednosti proizvoda koje odgovaraju potrebama suvremenih kupaca i potrošača. U prodaji proizvoda oblik proizvoda također ima vrlo značajnu ulogu. On je prvi poticajni čimbenik za kupnju novog proizvoda, a ništa manju ulogu nema i u prodaji već poznatog proizvoda. Oblikom proizvoda bavi se dizajn. Iako trenutno svijest potrošača predstavlja ključni faktor prilikom kupovine ekoloških proizvoda, bit će potrebno ulagati napore u ambalažu i dizajn tih proizvoda u budućnosti kada se tržište razvije.
Abstract (english)
In the Republic of Croatia, domestic consumers are increasingly aware of the importance of healthy eating and there is also an increase in ecological producers. The ecological product is the product that is produced and labeled in accordance with the provisions of the Law on Organic Production of Agricultural and Food Products and the Regulations adopted on the basis of it. Today, the product packaging is given a lot of attention because it not only protects the look, shape, quantity and quality of the goods, it is placed in the function of communicating with the consumer. Packaging is the key to highlighting the benefits and passing value-added products that meet the needs of modern consumers and consumers. In product sales, the form of the product also plays a very important role. It is the first incentive to buy a new product, and there is no less important role in selling the already well-known product. Product design is concerned with design. Although current consumer awareness is a key factor in purchasing eco-products, it will be necessary to invest in the packaging and design of these products in the future when the market develops.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:151:961600
Study programmeTitle: Agroeconomics
Study programme type: university
Study level: graduate
Academic / professional title: magista/ magistra inženjer/inženjerka agroekonomika (magista/ magistra inženjer/inženjerka agroekonomika)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Public notediplomski rad
Created on2017-10-30 14:29:49