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undergraduate thesis
Analiza okruženja u proizvodnji batata
2018. urn:nbn:hr:151:312119
Cvitanović, Josipa
Josip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
Department of Bioeconomics and Rural Development

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Cvitanović, J. (2018). Analiza okruženja u proizvodnji batata (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:151:312119

Cvitanović, Josipa. "Analiza okruženja u proizvodnji batata." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:151:312119

Cvitanović, Josipa. "Analiza okruženja u proizvodnji batata." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:151:312119

Cvitanović, J. (2018). 'Analiza okruženja u proizvodnji batata', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, accessed 23 November 2024, https://urn.nsk.hr/urn:nbn:hr:151:312119

Cvitanović J. Analiza okruženja u proizvodnji batata [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek; 2018 [cited 2024 November 23] Available at: https://urn.nsk.hr/urn:nbn:hr:151:312119

J. Cvitanović, "Analiza okruženja u proizvodnji batata", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:151:312119

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Metadata
TitleAnaliza okruženja u proizvodnji batata
Title (english)Environmental analysis in sweet potato production
AuthorJosipa Cvitanović
MentorJelena Kristić (mentor)
Committee memberMarija Ravlić (predsjednik povjerenstva)
Committee memberAna Crnčan (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
(Department of Bioeconomics and Rural Development)
Osijek
Defense date and country2018-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Agronomy
Economics
Abstract
Analiza okruženja podrazumijeva istraživanje svih važnijih karakteristika kako vanjskog tako i unutarnjeg okruženja radi identifikacije strateških čimbenika koji mogu odrediti tržišnu budućnost batata kao proizvoda. Temeljni cilj rada je bio analizirati okruženje u kojem se proizvodi batat. Nakon što su provedene PESTLE i Porterova analiza, uspoređeni su rezultati i dolazi se do zaključka da unatoč negativnom djelovanju novih sudionika, supstituta, konkurenata, te političko-pravne okoline, ostali čimbenici imaju pozitivan utjecaj što batat čini perspektivnim i potencijalno profitabilnim proizvodom.
Abstract (english)
Environmental analysis implies exploring all the important characteristics of both the external and internal environments for identifying strategic factors that can determine the market future of sweet potato as a product. The basic aim of this work was to analyse the environment in which the sweet potato is produced. After PESTLE and Porter's analysis have been carried out, the results are compared and it is concluded that despite the negative impact of new participants, substitutes, competitors and political-legal environment, other factors have a positive impact which makes sweet potato a prospective and potentially profitable product.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:151:312119
Study programmeTitle: Agrobusiness
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka agrarnog poduzetništva (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka agrarnog poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Public noteZavršni rad
Created on2018-11-26 08:24:34