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undergraduate thesis
PESTLE analiza proizvodnje lavande
2018. urn:nbn:hr:151:105242
Božanov, Ivana
Josip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
Department of Bioeconomics and Rural Development

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Božanov, I. (2018). PESTLE analiza proizvodnje lavande (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:151:105242

Božanov, Ivana. "PESTLE analiza proizvodnje lavande." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:151:105242

Božanov, Ivana. "PESTLE analiza proizvodnje lavande." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:151:105242

Božanov, I. (2018). 'PESTLE analiza proizvodnje lavande', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, accessed 04 June 2023, https://urn.nsk.hr/urn:nbn:hr:151:105242

Božanov I. PESTLE analiza proizvodnje lavande [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek; 2018 [cited 2023 June 04] Available at: https://urn.nsk.hr/urn:nbn:hr:151:105242

I. Božanov, "PESTLE analiza proizvodnje lavande", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:151:105242

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Metadata
TitlePESTLE analiza proizvodnje lavande
Title (english)PESTLE analysis of lavender production
AuthorIvana Božanov
MentorJelena Kristić (mentor)
Committee memberAna Crnčan (član povjerenstva)
Committee memberMarija Ravlić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
(Department of Bioeconomics and Rural Development)
Osijek
Defense date and country2018-07-18, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Agronomy
Economics
Abstract
Lavanda je vrlo omiljena ukrasna biljka koja se sve više uzgaja i plantažno. Lavanda posjeduje brojna ljekovita svojstva, što utječe i na povećanu potražnju za lavandom i lavandinim proizvodima. Temeljni cilj ovoga rada je analizirati proizvodnju lavande u Republici Hrvatskoj te donijeti zaključke o važnijim karakteristikama vanjskog i unutarnjeg okruženja, a sve sa ciljem identificiranja strateških čimbenika koji bi mogli utjecati na perspektivu daljnjeg razvoja proizvodnje lavande i lavandinih proizvoda. Provedena PESTLE analiza i Porterova analiza prikazuju kako čimbenici pravno okruženje, tehnološko okruženje, političko okruženje, supstituti, konkurenti i potencijalni novi sudionici, imaju najveći negativni utjecaj na proizvodnju lavande. Svi ostali čimbenici, osim pregovaračke snage dobavljača, imaju poticajno djelovanje. Pomoću ove dvije analize možemo zaključiti kako je lavanda potencijalno atraktivan proizvod, usprkos negativnim utjecajima pojedinih čimbenika.
Abstract (english)
Lavender is very popular ornamental herb which is often grown on plantations. Lavender has a number of healing properties which also contributes to increased consumption of lavender and lavender products. The basic aim of the paper is to analyse the lavender production in the Republic of Croatia and to identify the most important external and internal environmental factors in order to determine the strategic factors that may affect the future development of production of lavender and lavender products. Conducted PESTLE and Porter’s analyses points to the conclusion that factors of the political environment, technological environment, legal environment, substitutes, competitors and threat of new entrants have a negative impact on lavender production. All other factors, except of bargaining power of suppliers, have a stimulating effect. Using these two analyses we can conclude that lavender is a potentially attractive product, despite the negative effects of certain factors.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:151:105242
Study programmeTitle: Agrobusiness
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka agrarnog poduzetništva (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka agrarnog poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Public noteZavršni rad
Created on2018-12-14 08:41:21