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master's thesis
Konkuretnost prehrambene industrije Republike Hrvatske
2024. urn:nbn:hr:151:039002
Rončević, Antonio
Josip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
Department of Bioeconomics and Rural Development

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Rončević, A. (2024). Konkuretnost prehrambene industrije Republike Hrvatske (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:151:039002

Rončević, Antonio. "Konkuretnost prehrambene industrije Republike Hrvatske." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:151:039002

Rončević, Antonio. "Konkuretnost prehrambene industrije Republike Hrvatske." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:151:039002

Rončević, A. (2024). 'Konkuretnost prehrambene industrije Republike Hrvatske', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, accessed 22 January 2025, https://urn.nsk.hr/urn:nbn:hr:151:039002

Rončević A. Konkuretnost prehrambene industrije Republike Hrvatske [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek; 2024 [cited 2025 January 22] Available at: https://urn.nsk.hr/urn:nbn:hr:151:039002

A. Rončević, "Konkuretnost prehrambene industrije Republike Hrvatske", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, Osijek, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:151:039002

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Metadata
TitleKonkuretnost prehrambene industrije Republike Hrvatske
Title (english)Competitiveness of the food industry of the Republic of Croatia
AuthorAntonio Rončević
MentorTihana Sudarić (mentor)
Committee memberSnježana Tolić (predsjednik povjerenstva)
Committee memberAna Crnčan (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
(Department of Bioeconomics and Rural Development)
Osijek
Defense date and country2024-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Agronomy
Economics
Abstract
Diplomski rad Konkurentnost prehrambene industrije Republike Hrvatske analizira trenutnukonkurentnost prehrambene industrije Republike Hrvatske, s posebnim naglaskom na strukturu vlasništva,zaposlenost, prihode te vanjske i unutarnje faktore koji utječu na ovaj sektor. Također se istražuju potrošačkepreferencije pri kupnji domaćih i inozemnih prehrambenih proizvoda. Cilj rada je pružiti dublji uvid u ključnefaktore koji oblikuju prehrambenu industriju, uključujući izazove i prilike koje nudi suvremeno poslovnookruženje. Kroz provedenu SWOT analizu i kvantitativno istraživanje putem anketnih upitnika, rad prikazujepercepciju kvalitete, cijene i važnosti domaćih proizvoda u očima potrošača. Rezultati pokazuju kako su kvalitetai podrška lokalnoj ekonomiji ključni razlozi za kupnju hrvatskih proizvoda, iako cijena ostaje značajna prepreka.Zaključak rada naglašava važnost daljnjih ulaganja u inovacije i prilagodbu globalnim tržišnim trendovima kakobi se poboljšala konkurentnost industrije.
Abstract (english)
Master's Thesis The Competitiveness of the Food Industry of the Republic of Croatia analyzes thecurrent competitiveness of the food industry in the Republic of Croatia, with a special emphasis on ownershipstructure, employment, revenues, and external and internal factors affecting this sector. Consumer preferenceswhen purchasing domestic and foreign food products are also examined. The thesis aims to provide a deeperunderstanding of the key factors shaping the food industry, including the challenges and opportunities offered bythe modern business environment. Through a conducted SWOT analysis and quantitative research using surveyquestionnaires, the thesis presents the perception of quality, price, and the importance of domestic products in theeyes of consumers. The results show that quality and support for the local economy are key reasons for purchasingCroatian products, although price remains a significant obstacle. The conclusion emphasizes the importance offurther investments in innovation and adaptation to global market trends to improve the competitiveness of theindustry.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:151:039002
Study programmeTitle: Agroeconomics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/ magistra inženjer/inženjerka agroekonomika (magistar/ magistra inženjer/inženjerka agroekonomika)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Public notediplomski rad
Created on2024-12-05 12:55:53