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master's thesis
Primjena marketing plana u prodaji ekoloških poljoprivrednih proizvoda
2014. urn:nbn:hr:151:478063
Hitner, Vedrana
Josip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
Department of Bioeconomics and Rural Development

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Hitner, V. (2014). Primjena marketing plana u prodaji ekoloških poljoprivrednih proizvoda (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:151:478063

Hitner, Vedrana. "Primjena marketing plana u prodaji ekoloških poljoprivrednih proizvoda." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2014. https://urn.nsk.hr/urn:nbn:hr:151:478063

Hitner, Vedrana. "Primjena marketing plana u prodaji ekoloških poljoprivrednih proizvoda." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2014. https://urn.nsk.hr/urn:nbn:hr:151:478063

Hitner, V. (2014). 'Primjena marketing plana u prodaji ekoloških poljoprivrednih proizvoda', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, accessed 21 April 2024, https://urn.nsk.hr/urn:nbn:hr:151:478063

Hitner V. Primjena marketing plana u prodaji ekoloških poljoprivrednih proizvoda [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek; 2014 [cited 2024 April 21] Available at: https://urn.nsk.hr/urn:nbn:hr:151:478063

V. Hitner, "Primjena marketing plana u prodaji ekoloških poljoprivrednih proizvoda", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, Osijek, 2014. Available at: https://urn.nsk.hr/urn:nbn:hr:151:478063

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Metadata
TitlePrimjena marketing plana u prodaji ekoloških poljoprivrednih proizvoda
Title (english)Implementation of the marketing plan in selling ecological agricultural products
AuthorVedrana Hitner
MentorRužica Lončarić (mentor)
Committee memberZdravko Tolušić
Committee memberTihana Sudarić
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
(Department of Bioeconomics and Rural Development)
Osijek
Defense date and country2014-11-12, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Agronomy
Economics
Abstract
Ekološku poljoprivredu moguće je definirati kao sustav poljoprivrednog gospodarenja koji teži etički prihvatljivoj, ekološki čistoj, socijalno pravednoj i gospodarski isplativoj poljoprivrednoj proizvodnji. Brojni su čimbenici bitni za razvoj ekološke poljoprivredne proizvodnje. Kao vanjski najčešće se navode demografski, gospodarski, politički, sociokulturni i mikroekonomski čimbenici. Unutarnji čimbenici jesu potom marketing, financije, proizvodnja i organizacija. Cilj je promatrati marketing plan kao instrument koji poljoprivredniku pomaže organizirati svoje resurse i kapacitete u cilju postignuća marketinških ciljeva.
Abstract (english)
It is possible to define ecological agriculture as a system of agricultural management which strives toward sanethically acceptable, ecologically clean, socially just and economically profitable agricultural production. A number of factors is important for the development of ecological agricultural production. They are commonlyclassified as externa land internal, external most often being demographic, economic, political, sociocultural and microeconomic factors. Internal factors are marketing, finance, production and organization. The objective is to observe a marketing plan as an instrument which helps farmers organize the irresource sand capacities within the aim to achieve marketing goals.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:151:478063
Study programmeTitle: Agroeconomics
Study programme type: university
Study level: graduate
Academic / professional title: magista/ magistra inženjer/inženjerka agroekonomika (magista/ magistra inženjer/inženjerka agroekonomika)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Public notediplomski rad
Created on2016-02-22 11:57:45