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undergraduate thesis
Koncepcija društveno odgovornog marketinga u poslovanju poljoprivrednog poduzeća
2020. urn:nbn:hr:151:385125
Šafran, Lucija
Josip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
Department of Bioeconomics and Rural Development

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Šafran, L. (2020). Koncepcija društveno odgovornog marketinga u poslovanju poljoprivrednog poduzeća (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:151:385125

Šafran, Lucija. "Koncepcija društveno odgovornog marketinga u poslovanju poljoprivrednog poduzeća." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:151:385125

Šafran, Lucija. "Koncepcija društveno odgovornog marketinga u poslovanju poljoprivrednog poduzeća." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:151:385125

Šafran, L. (2020). 'Koncepcija društveno odgovornog marketinga u poslovanju poljoprivrednog poduzeća', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, accessed 21 January 2025, https://urn.nsk.hr/urn:nbn:hr:151:385125

Šafran L. Koncepcija društveno odgovornog marketinga u poslovanju poljoprivrednog poduzeća [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek; 2020 [cited 2025 January 21] Available at: https://urn.nsk.hr/urn:nbn:hr:151:385125

L. Šafran, "Koncepcija društveno odgovornog marketinga u poslovanju poljoprivrednog poduzeća", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:151:385125

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Metadata
TitleKoncepcija društveno odgovornog marketinga u poslovanju poljoprivrednog poduzeća
Title (english)The concept of socially responsible marketing in the business of an agricultural enterprise
AuthorLucija Šafran
MentorRužica Lončarić (mentor)
Committee memberIgor Kralik (predsjednik povjerenstva)
Committee memberJelena Kristić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
(Department of Bioeconomics and Rural Development)
Osijek
Defense date and country2020-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Agronomy
Economics
Abstract
Tema ovog završnog rada fokusirana je na društveno odgovorno poslovanje te koncepcije poslovanja primjeru poljoprivrednog poduzeća Cipro. Cilj rada je prikazati koncepcije poslovanja poduzeća (proizvodna koncepcija, koncepcija proizvodnje, prodajna koncepcija, marketing koncepcija i društvena koncepcija) kroz povijest s posebnim naglaskom na društvenu koncepciju poslovanja. U radu će se koristiti dostupna literatura iz predmetnog područja, uglavnom iz područja tržišta i marketinga, a metode u radu bit će indukcija, dedukcija, analiza, sinteza, kompilacija i komparacija.
Abstract (english)
The topic of this final paper is focused on socially responsible business and business concepts of the agricultural business n example of company Cipro. The aim of this final paper is present the business concepts of the company (production concept, concept product, sales concept, marketing concept and social concept) through history with special emphasis on social business concept. The paper will use available literature from the subject area, mainly from the field of market and marketing, and the methods in the paper will be induction, deduction, analysis, synthesis, compilation and comparison.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:151:385125
Study programmeTitle: Agriculture; specializations in: Agroeconomics, Plant production, Mechanization, Zootechnique, Horticulture
Course: Agroeconomics
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka agronomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka agronomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Public notezavršni rad
Created on2020-09-23 10:03:20