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undergraduate thesis
Primjena marketinga u neprofitnim organizacijama
2019. urn:nbn:hr:151:935474
Uremović, Ivan
Josip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
Department of Bioeconomics and Rural Development

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Uremović, I. (2019). Primjena marketinga u neprofitnim organizacijama (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:151:935474

Uremović, Ivan. "Primjena marketinga u neprofitnim organizacijama." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:151:935474

Uremović, Ivan. "Primjena marketinga u neprofitnim organizacijama." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:151:935474

Uremović, I. (2019). 'Primjena marketinga u neprofitnim organizacijama', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, accessed 14 December 2024, https://urn.nsk.hr/urn:nbn:hr:151:935474

Uremović I. Primjena marketinga u neprofitnim organizacijama [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek; 2019 [cited 2024 December 14] Available at: https://urn.nsk.hr/urn:nbn:hr:151:935474

I. Uremović, "Primjena marketinga u neprofitnim organizacijama", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:151:935474

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Metadata
TitlePrimjena marketinga u neprofitnim organizacijama
Title (english)Marketing apply in nonprofit organizations
AuthorIvan Uremović
MentorRužica Lončarić (mentor)
Committee memberJelena Kristić (predsjednik povjerenstva)
Committee memberSanja Jelić Milković (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
(Department of Bioeconomics and Rural Development)
Osijek
Defense date and country2019, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Agronomy
Economics
Abstract
Ovaj rad se bavi poimanjem i važnošću marketinga u neprofitnim organizacijama. Detaljno je istražen i opisan pojam volonterstva koje se ističe kao jedna od najbitnijih stavki neprofitnih udrugajer jespecifičnost neprofitnih organizacija dobrovoljni rad . Volonteri su osobe koje obavljaju posao za dobrobit drugih bez financijske naknade. Razlozi za uključivanje u dobrovoljni rad obično su moralne prirode i ovise o individualnom pristupu sustavu vrijednosti. U glavnom djelu rada utvrđena je strategija razvoja i nastanka neprofitne organizacije. Neophodno je financirati ovakve udruge obzirom da su one neprofitne ali Iako je cilj i svrha osnivanja neprofitne organizacije rad za općekorisno dobro kao što je zauzimanje za zaštitu ljudskih prava i sloboda, zaštita okoliša i prirode, te ostvarivanje humanitarnih, socijalnih, odgojno obrazovnih, znanstvenih ili drugih ciljeva, a sve to bez namjere stjecanja dobiti ili drugih koristi za svoje članove i druge pravne osobe, sam pojam neprofitnosti ne znači da organizacija ne smije obavljati djelatnosti koje donose prihode. Međutim, svaki prihod koji ostvari kroz gospodarsku djelatnost mora se utrošiti isključivo za obavljanje i unapređenje svoje neprofitne djelatnosti.
Abstract (english)
This paper deals with the notion and importance of marketing in nonprofit organizations. The concept of volunteerism has been thoroughly researched and described, which stands out as one of the most important items of non-profit organizations and the specificity of non-profit organizations is voluntary work. Volunteers are people who do work for the benefit of others without financial compensation. The reasons for engaging in voluntary work are usually moral in nature and depend on an individual approach to the value system. In the main part of the paper, a strategy for the development and emergence of a non-profit organization is established. It is necessary to fund such associations, since they are non-profit organizations, but while the purpose and purpose of establishing a non-profit organization is to work for a common good, such as advocacy for the protection of human rights and freedoms, protection of the environment and nature, and the realization of humanitarian, social, educational, scientific or other goals, all without the intention of profit or other gain to its members and other legal entities, the very notion of not-for-profit does not mean that an organization must not engage in revenue-generating activities. However, any income generated through an economic activity must be spent solely on the pursuit and promotion of its non-profit business.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:151:935474
Study programmeTitle: Agroeconomics
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka agronomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka agronomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Public notezavršni rad
Created on2019-09-27 12:44:10