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master's thesis
Prilagodba koncepta poslovanja poduzeća kriznim uvjetima
2022. urn:nbn:hr:151:126979
Vrban Merunka, Višnja
Josip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
Department of Plant Production and Biotechnology

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Vrban Merunka, V. (2022). Prilagodba koncepta poslovanja poduzeća kriznim uvjetima (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:151:126979

Vrban Merunka, Višnja. "Prilagodba koncepta poslovanja poduzeća kriznim uvjetima." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:151:126979

Vrban Merunka, Višnja. "Prilagodba koncepta poslovanja poduzeća kriznim uvjetima." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:151:126979

Vrban Merunka, V. (2022). 'Prilagodba koncepta poslovanja poduzeća kriznim uvjetima', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, accessed 25 January 2025, https://urn.nsk.hr/urn:nbn:hr:151:126979

Vrban Merunka V. Prilagodba koncepta poslovanja poduzeća kriznim uvjetima [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek; 2022 [cited 2025 January 25] Available at: https://urn.nsk.hr/urn:nbn:hr:151:126979

V. Vrban Merunka, "Prilagodba koncepta poslovanja poduzeća kriznim uvjetima", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Agrobiotechnical Sciences Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:151:126979

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Metadata
TitlePrilagodba koncepta poslovanja poduzeća kriznim uvjetima
Title (english)Adaptation of the business concept to specific marketing conditions
AuthorVišnja Vrban Merunka
MentorSnježana Tolić (mentor)
Committee memberTihana Sudarić (predsjednik povjerenstva)
Committee memberDavid Kranjac (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Agrobiotechnical Sciences Osijek
(Department of Plant Production and Biotechnology)
Osijek
Defense date and country2022-12-05, Croatia
Scientific / art field,
discipline and subdiscipline		BIOTECHNICAL SCIENCES
Agronomy
Economics
Abstract
Posljednjih godina svjedoci smo kriza nastalih uslijed potresa , pandemije virusom COVID 19, prirodnih nepogoda (poplave, tuče, velike suše i požari), ekonomskih kriza, međunarodnih konflikata i ratova ili nepogoda zbog ljudskog faktora poput velikog iseljavanja stanovništva. Vanjske krize dolaze iz okruženja i poslovni subjekt na njih nema utjecaj, ali utječu na njegove mogućnosti opstanka. Poljoprivreda za razliku od drugih proizvodnji je u vrlo rizičnoj skupini zbog svoje prirode proizvodnje na otvorenom te je izložena klimatskim uvjetima i vrlo je osjetljiva na krize u okruženju. Istraživanje prikazuje sposobnost poduzeća u prilagodbi specifičnim uvjetima nastalim pod utjecajem različitih kriznih situacija iz okruženja, te instrumente i mogućnosti njenog ublažavanja. U radu je analizirana problematika izabranog poduzeća vinogradarsko-vinarske djelatnosti i projekata koje je njihov menadžment pokrenuo kao preventivne mjere , te koliko te mjere omogućuju redovno poslovanje u kriznim situacijama.
Abstract (english)
In recent years, we have witnessed crises caused by earthquakes, the COVID 19 pandemic, natural disasters (floods, hailstorms, major droughts and fires), economic crises, international conflicts and wars, or disasters due to human factors such as large-scale emigration of the population. External crises come from the environment and the business entity has no influence on them, but they affect its survival possibilities. Agriculture, unlike other productions, is in a very risky group due to its nature of outdoor production and is exposed to climatic conditions and is very sensitive to crises in the environment. The research shows the company's ability to adapt to specific conditions created under the influence of various crisis situations from the environment, as well as the instruments and possibilities for mitigating it. The paper analyzes the issues of the chosen company's viticulture and winemaking activities and the projects that their management initiated as preventive measures, and to what extent these measures enable regular operations in crisis situations.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:151:126979
Study programmeTitle: Agroeconomics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/ magistra inženjer/inženjerka agroekonomika (magistar/ magistra inženjer/inženjerka agroekonomika)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Public notediplomski rad
Created on2023-02-10 11:50:48